Void fill - Never underestimate the power of product packaging
Product presentation is such an important sales tool in retail. How the product is displayed in store correctly on the right spot without any scratches or stains, adds directly to the success of the product. Online, this means making sure the product is photographed and edited correctly, your website doesn’t show any errors and is, of course, customer-friendly. This process does not end after purchase, and it certainly doesn’t end with a clean cardboard box package and sloppy void fill material.
The importance of product packaging
When a customer purchases its product at a physical store, it will be wrapped in tissue paper and carefully closed with a seal. Sometimes the store employee will even add a nice perfume and sprinkle some sparkling glitters. Customers will feel happy and satisfied when they leave the store. They will positively look back on their purchase and share their positive shopping experience to their friends and family.
Product packaging is part of the customer journey with which you can make a difference. This is also long understood in the food industry. Expensive restaurants nowadays successfully sell French fries and hamburgers, beautifully presented on a porcelain plate accompanied by silver cutlery.
It all comes down to the first impression. When it comes to online retail, this first impression begins with the packaging: a hand written compliments card, a neat cardboard box, clean and attractive packaging and void fill material. When the packaging fulfils or transcends the expectation, the product will appear 50% better. The customer will be more satisfied and inclined to order again and tell their friends and family about their great experience with your website.
Webshop packaging material
But unfortunately, packaging is often unfairly underestimated. Webshops invest in a fancy easy-to-use website, catch their customers with their search engine optimized pages. And consumers will happily buy their goods in a few clicks and patiently wait for their package. When it arrives (within the 24 hours after purchase), they can’t wait to open it. But the joy quickly turns to when they get an ugly unbranded box with a product wrapped in something that looks like an old newspaper.
Different void fill solutions:
The strength of strong void fill material
And it’s not just about whether the material looks good. Whether it’s strong, and appears strong and comfortable, is just as important. Customers should feel confident that nothing happened with their purchase during transport. If they do, they won’t trust the product and will be more likely to file a complaint. As online retailer, in a world where reviews are such an important factor of success, you obviously don’t want that.
Inflatabag stands for quality and optimized customer experience. A high quality cushion like Inflatabag will add the right comfort and support to your product during transport. It will appear both: luxurious and durable, and contributes to the entire customer journey.